Multilevel alignment of American beauty brand for a Nordic audience.
Jason Wu Beauty were faced with translating a brand philosophy to resonate with Scandinavian sensibilities. We adapted the brand's ethos of diversity and enhancing natural beauty in a way that connected meaningfully, ensuring that the brand's message wasn’t only translated but also deeply rooted in the local context.
Balancing these duties with the need for continuously posting (perfectly) on-brand content requires a tailored approach. The main challenge was to secure a stream of precision-made multimedia so that the marketing team at Jason Wu Beauty could focus on other critical aspects of their roles—empowering them to align and scale the brand’s digital presence.
Produced leveraging custom generative techniques, the media effortlessly convey precise themes around diversity, individuality, sustainability and natural beauty. Each piece was curated and planned to not just reflect the brand’s ethos but also to serve as a strategic narrative moment.
This study showcases the power of tailored digital storytelling in overcoming specific market challenges. Faced with the task of adapting a US-based beauty brand for a northern European market, our solution seamlessly aligned strategy, development, production and deployment. A fusion of AI-powered methods and creative expertise transformed Jason Wu Beauty’s capacity to engage with high-impact content.