Unveiling natural beauty with Jason Wu
Multilevel alignment of American beauty brand for a Nordic audience.
Authors
Light Stage
Beauty trends and geography
Challenged to adapt their brand philosophy for Scandinavian sensibilities, we tailored Jason Wu Beauty's commitment to diversity and natural beauty to meaningfully resonate in a local context, thus deepening the brand’s message and boosting sales.
Continuous storytelling
The role of the social media manager has expanded to include social listening, research, steady community engagement, analysis and dealing with various stakeholders.To maintain on-brand content while managing other key marketing duties, Jason Wu Beauty required a custom solution for a steady flow of precision-crafted multimedia, allowing the team to expand the brand's digital footprint effectively.
Strategic multimedia narrative
We developed dynamic Content Packs blending videos, carousels, graphics, ad copy, and thought leadership articles to mirror Jason Wu’s high-end aesthetic. Each piece was curated to amplify narrative impact and drive business goals.
Summary
Adapting a US beauty brand for a northern European market, our integrated content approach spanned strategy, development, production, and deployment. The partnership transformed Jason Wu Beauty's audience engagement, increasing product sales by 47% within six months.