From concept to synthesis with Mentagram
We traced a path to cultivate more space for mindful living.
Authors
Light Stage
Case Study / Health & Wellness
A sustainable approach
Mentagram blends tradition with innovation, crafting analog meditation tools that enrich contemplative practices. We developed a distinct brand voice, visual style, and multimedia strategy to kickstart an authentic and enduring digital presence on social media.
Narrative debut
Mentagram, launching its first product on a lean budget, wished to target an audience spanning from meditation and yoga enthusiasts to design aficionados. The Yantra Model No. 1, a geometric meditation tool, required a strategic branding and content approach aligned with their strict design ethos.
Tactical storytelling
Presenting its traditional heritage with modern appeal, we designed custom Content Packs featuring new brand elements and diverse multimedia content tailored for Instagram. This approach ensured an effective, adaptable narrative from day one.
Summary
This collaboration illustrates how to carve a niche and secure digital relevance in a sophisticated market. We developed a brand strategy that unified visual identity, brand voice and messaging. Our approach allows Mentagram to continuously grow their online presence and meet e-commerce goals.