AI tools are more accessible than ever. But unless you add human creativity, none of it legally belongs to you according to a recent landmark ruling.
We’ve all seen them, the Ghibli-core memes, the “starter pack" action figures, and those “made this in 5 minutes” humblebrags designed to farm engagement.
Generative AI tools are getting sharper, louder and easier to access. With just a few prompts, people are flooding the web with auto-generated content. But here’s something no responsible founder can afford to ignore:
AI-generated content, on its own, can’t be copyrighted.
That means no protection or ownership.
If a human didn’t meaningfully shape it, it’s not legally yours.
That’s according to a definitive new ruling from the U.S. Copyright Office.
And yes, it matters.
The report draws a clear line: originality still depends on human authorship. You can use AI, and use it well. Nonetheless, without real creative direction, including the processes of arranging, modifying and refining, you’re not building IP. You’re just producing output.
Because let’s be honest, no one wants to get stuck with..
Startups need more than generic outputs and off-the-shelf templates. You operate in a hyper-competitive market. What makes you different? Presenting a unique identity becomes a question of survival. Which means thoughtful brand storytelling, strategic design, and startup-savvy execution, packaged for speed. In fact, startups need a Minimum Viable Brand, and a creative solution or workflow that delivers fast, without cutting corners.